According to a recent online survey* conducted by ABI Research, nearly half (46%) of those who use social networks have also visited a social network through a mobile phone. Of these, nearly 70% have visited MySpace and another 67% had visited Facebook. No other social networking site reached 15% adoption mobile adoption.
So what are these consumers doing when they access their mobile social network? The biggest features consumers use when accessing a social network on their phone is checking for comments and messages from their friends, with both of these features registering above 50% for mobile social network users. Posting status updates also has proven popular, with over 45% of mobile social users letting others what they are up to via their phone.
Google posted Q4, 2007 revenues that represented 51 percent growth vs. 2006. Quarterly revenues were $4.83 billion, compared with $3.21 billion a year ago. However, earnings and revenue per share fell short of analyst consensus estimates. The headline that everyone is repeating is that social network monetization is not performing as well as hoped by Google (interpreted chiefly as MySpace traffic). Google CEO Eric Schmidt fielded questions about mobile search and the 700MHz auction (which has crossed the $4.6 billion reserve price). He wouldn’t comment on the latter topic because “legislative rules” prevented it, but said that mobile search is “Growing significantly faster on a percentage basis than other categories.” Schmidt added that the “iPhone first in generation of products that are search intensive. And with more searches comes monetization.”He speculated that “a majority of search will be on mobile or personal devices in 10-20 years.” Source:
Interview by Vincent Evers with Derek Fehmers from MySpace the Netherlands. Just the link because the video can not be embedded in WordPress 
