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vnunet.com provides figures from a report published by Informa Telecoms & Media which forecasts that the value of the global mobile advertising market will rise from $1.72bn in 2008 to $12.09bn by 2013. The report estimates that 80% of advertising will be generated by mobile content providers. According to the report the majority of big brands that have adopted mobile advertising only spend up to 0.5% of their advertising budgets on the medium, due partly to the issues of non-existent measurement and premium pricing associated with early mobile advertising formats. Informa recommends that the mobile advertising industry should concentrate on consumer education and the provision of a visible and measurable return on investment to the brands.

Internet News provides figures from a study published by IBM’s Institute for Business Value which found that 80% of mobile phone users want their service provider to offer more choice in internet applications and services available on their mobile. According to the study 60% of those polled want access to banking services whilst other utility functions such as stock trading, news, general browsing and instant messaging are also of interest. 53% surveyed want access to mobile TV services and 45% want to purchase music online. The study estimates that the market for mobile internet services will reach $80bn by 2011 with the number of internet users worldwide increasing by 191% between 2006 and 2011 to reach 1bn, representing an annual growth rate of 24%.

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ShoZu Inc., announced an expansion of the mobile social media services it offers for Facebook, one of 37 online communities to which it currently connects mobile users through a single screen on the handset.  ShoZu can now deliver new Facebook posts directly to the user’s mobile device as well as allow users to change their Facebook status from the ShoZu interface, enhancing the one-click phone-to-Web image uploads it already offers for Facebook and other destination sites. 

Mobile social networking usage is exploding around the world, even more than web usage, as hi5’s internal data already suggests. Already, 375 million Latin Americans own a mobile phone — 66 percent of the total population, versus the 46 percent worldwide average. The mobile versions of large web-based social networks seem to have a big advantage when it comes to getting big on mobile, because web users go to the mobile versions of their web social network. This means sites like hi5 and Facebook have a lot of leverage in taking over the market.

According to: Seth Goldstein, co-founder and CEO of Social Media Networks, an ad consultancy focused on monetizing the social Web. ”Social media is killing Internet advertising. The problem is, a few years ago, people started to become more interested in each other and less interested in the ads.”

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Cupid has part-exchanged his bow and arrow for a mobile phone as over half of today’s singles (54%) are finding love through social networking, according to a poll by Wadja, the mobile web, media and messaging service. 

The research of 500 social networkers across Europe into mobile living and mobile social networking, indicates that 37% of users flirt, organise their love life and meet new people through social networking. 

58% of those interviewed use social networking to keep in touch with friends and 87% say their social lives would suffer without it. Only 5% believe their social life would not be affected without access to social networking sites. 

According to In-stat: Mobile social networks are quite popular with the Millennial generation, just as social networking is, reports In-Stat http://www.in-stat.com . Blogging, photo and video sharing, location-based socialization services, games, SMS, and IM will eventually be combined to afford the mobile user the entire social networking experience from a handset application, the high-tech market research firm says. The mobile handset will simply become an extension of the user in most aspects of life.

According to the Standard, Skyfire raised $13 million for development purposes. According to the Slyfire’s website: “Skyfire is an exciting venture-backed innovator in mobile web browsing with a mission to dramatically improve your browsing experience on mobile phones. We created the only mobile browser that delivers both the speed and media-rich experience similar to the PC browser. For the first time, you can watch any video, listen to any music, socialize on any network and browse whatever you want. Anything you can do from your PC, you can now do from your mobile phone using Skyfire. We believe it’s going to change the way you use your mobile phone.” But he they do not support Blackberries!

Just about everyone I talk to is very excited about mobile Internet. In 2006, the Japanese government proudly announced that more people used the Internet through their mobile phones than through their computers. Online services are all talking about their “mobile strategy” and VCs are flocking to fund the latest “mobile startup”

I don’t think there is anything wrong with mobile or with some of the great new mobile applications and devices, but we have to be careful to remember that most mobile networks that actually work are built on infrastructure that is operated by a small number of mobile operators who use a lot of regulated and closed technology.  read on>>>