Cupid has part-exchanged his bow and arrow for a mobile phone as over half of today’s singles (54%) are finding love through social networking, according to a poll by Wadja, the mobile web, media and messaging service.
The research of 500 social networkers across Europe into mobile living and mobile social networking, indicates that 37% of users flirt, organise their love life and meet new people through social networking.
58% of those interviewed use social networking to keep in touch with friends and 87% say their social lives would suffer without it. Only 5% believe their social life would not be affected without access to social networking sites.
Filed under: Social Network 3.0, mobile, new media, social network