Internet News provides figures from a study published by IBM’s Institute for Business Value which found that 80% of mobile phone users want their service provider to offer more choice in internet applications and services available on their mobile. According to the study 60% of those polled want access to banking services whilst other utility functions such as stock trading, news, general browsing and instant messaging are also of interest. 53% surveyed want access to mobile TV services and 45% want to purchase music online. The study estimates that the market for mobile internet services will reach $80bn by 2011 with the number of internet users worldwide increasing by 191% between 2006 and 2011 to reach 1bn, representing an annual growth rate of 24%.
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