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Social Networking and dating

Cupid has part-exchanged his bow and arrow for a mobile phone as over half of today’s singles (54%) are finding love through social networking, according to a poll by Wadja, the mobile web, media and messaging service. 

The research of 500 social networkers across Europe into mobile living and mobile social networking, indicates that 37% of users flirt, organise their love life and meet new people through social networking. 

58% of those interviewed use social networking to keep in touch with friends and 87% say their social lives would suffer without it. Only 5% believe their social life would not be affected without access to social networking sites. 

Filed under: Social Network 3.0, mobile, new media, social network

3 Responses

  1. [...] Castina wrote an intriguing post today onHere’s a little tasterCupid has part-exchanged his bow and arrow for a mobile phone as over half of today’s singles (54%) are finding love through social networking, according to a poll by Wadja, the mobile web, media and messaging service. … [...]

  2. Joel says:

    I love the idea of leveraging the networking aspects, but I have reservations about the invasion of privacy.

    My attempts to discover meaningful companionship using popular online dating sites have proved feeble. However, there is a site called Sparkbliss which leverages what has always been the best way to meet people – introductions from your circle of friends. In fact, “63% of married couples met through a network of friends,” according to a recent Temple University study. As it clearly improves your chances of finding your soul mate, why not let friends and family play matchmaker?

    Today, there is growing public concern over personal privacy on the internet. A problem with the majority of online dating sites is they require members to create a searchable public profile. By doing so, members effectively surrender control of their personal information. I am sensitive to the privacy issue, but there is also something disturbing about sharing a public profile with strangers who tend to superficially and subjectively evaluate its content. My disenchantment and preference for protecting my personal privacy are shared by a significant percentage of the 100 million single adults in the U.S. who currently avoid online dating.

    For many single “professionals” exposing their personal lives on the public internet can be quite embarrassing or even career jeopardizing. For example: a lawyer avoids online dating because his colleagues will ridicule him if they find him on a dating site; a teacher is reluctant because students and parents can easily search and find information which could compromise her authority. For individuals who require an online dating experience with privacy, there is an alternative that embraces truly private online dating.

    Sparkbliss http://www.sparkbliss.com helps discover meaningful companionship through your private circle of friends. It works like this: each member decides who can view his/her bio and thus make romantic introductions on their behalf; members have complete control over whom they invite into their network. In an era where the online dating market appears largely satisfied, Sparkbliss is remarkable by using a private social network to bring together individuals of similar interests, backgrounds and values.

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